Eco+ Straw
Project Brief:
to reimagine the reusable straw experience
︎ Duration: 13 weeks
Year: 2019
to reimagine the reusable straw experience
︎ Duration: 13 weeks
Year: 2019
My role:
Design Research
Exploratory Design
3D Modelling & Render
Design for manufacture
Senior Designer:
Iwan Soetomo Salim
Design Research
Exploratory Design
3D Modelling & Render
Design for manufacture
Senior Designer:
Iwan Soetomo Salim
Straws have been a championing icon of eco-sustainability and Tupperware takes it to a new level by introducing a reusable solution made with ECO+ material, the first food-safe material made out of recycled plastic. The innovative needle tip allows for smooth, gentle sipping, while the tiny cleaning brush helps keep straws ready-to-use. Versatile straw length allows you to choose the perfect one for any sized cup. Additionally, the pouch is made of recycled PET bottles spun into threads for its fabric. Choose to reuse and make a difference in your daily life.
Have you ever used a metal or silicone straw? Your lips are one of the most sensitive parts of your body - and metal is such an efficient conductor of heat that it either makes your lips super cold or hot directly through the temperature of the drink. Silicone, on the other hand is a great insulator, but it often absorbs odours from the previous drink, mixing it into the next drink you sip from. Plastic is neutral, keeping the original flavour and has a thickness to insulate the cold drink from your supple lips.
Produced and distributed by Tupperware
Material SABIC certified circular polymer