The Beem

Project Brief:
to design a device that activates ones’ acupoint with natural aromatherapy for mood regulation and lifting.

How might we...
Reposition perspectives on mood regulation in a predominantly Asian region with more traditional mindsets?

︎ Duration: 10 months
Year: 2022

My role:
Design Research & Strategy
Ideation & Conceptualisation
Sketch
3D CAD Modelling
Render
Design for Manufacture

With increasing pressures from work, family and society, millenials and gen Zs are increasingly prioritising mental self-care. However, society within the Asia context is still not openly acceptive, supplements and alternatives are often viewed as suspicious. Keeping one’s mood regulated using natural substances without raising suspicious eyebrows can be a challenge.

Focusing on the power of scent, transform any moment with The Beem, your pocket-sized key to emotional well-being. Stabilize or energize one’s mood in preparation for the important moments in the day with the Beem.

The Beem’s organic sculpted design alludes bespoke craftmanship: its iconic form reminds one of a fountain pen, yet hints at a sophiticated mechanism within.

Its elongated form specially guides the user to hold the device in an elegant manner, almost always as if in contemplative thought as one places it on the cupid bow to the philtrum acupoint for additional accupressure activation.

Effortlessly shift from stress to serenity, fatigue to focus — before an important meeting, in the middle of a stressful day, or whenever you need to.

Magnets embedded within allow for one to fiddle the cover back-and-forth with tactility. It helps to keep the scent activated or enclosed. Experience different mood blends through curated blends of herbs and botanicals - Kinetic Force, Rest, Bond, Surge, Satisfaction or Confidence - through interchanging the scent cartridges within.

Explore the range of mood experiences on sale in the website: https://mudolabs.com/

Photography: Mudo Labs,